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About Us

We believe in better decisions through data.

YourMarketMetrics.com is an online dashboard platform that enables peer groups within industries to compare critical benchmarking data (operating metrics, financial performance ratios).

We’re a small team who is truly passionate about helping businesses improve their performance. At MonkeyBar Management (our parent consulting company), we found clients drowning in data and spreadsheets – but short on true insights to give teams confidence to make meaningful change. Our client peer groups were hungry for a tool that will make numbers relevant beyond “just the CFO.”

We launched this platform within commercial horticulture, though it can easily be applied to many different industries.

If you work with an industry who would benefit from more meaningful benchmarking and credible, anonymous comparison of operating metrics, we’d be happy to build you a solution: get in touch!

Meet the

Your MarketMetrics Team

Kellee O’Reilly

Founder

Trudy Voorhees

Data

Kelly Beachy

Administration

Learn more about the team

Meet our

Industry Experts

We are passionate about helping businesses improve, but we’re certainly not an expert in every industry we serve! Every community we serve has its own expert facilitator, who helps us identify and review the metrics, identify trends and insights to help our subscribers turn data into knowledge.

Dr. Charlie Hall


The Grower community within Your MarketMetrics is led by Dr. Charlie Hall, who grew up on a nursery in Western North Carolina. An economist by training, he is currently a Professor in the Department of Horticultural Sciences at Texas A&M University and holder of the Ellison Chair in International Floriculture. He is the lead faculty member of the Executive Academy for Growth & Leadership (EAGL), an exclusive certification program for industry-leading growers, and serves as the Chief Economist for AmericanHort. He is proud to shepherd and steward this critical industry data comparison initiative.

Ian Baldwin


Our garden retail community is led by Ian Baldwin, who was born and raised in northern England. Ian’s love of the outdoors came from his parents who were avid gardeners. He has a BSc (Honours) in Horticulture from the University of London and was magna cum laude in his postgraduate program (now MBA) at Medway College (England). Before opening his own consulting firm, he was Professor of Management Studies at Merrist Wood College of Agriculture and Horticulture. Ian is the designer of the well-known Garden Center University program and facilitating benchmarking peer groups.